Privacy policy
WHAT PERSONAL DATA DO WE COLLECT?
We are not interested in collecting every personal detail about you. We collect your personal data primarily to provide and improve our services, products, and the experiences you and our customers expect.
"Personal data" is defined somewhat differently across the world. To ensure your privacy is protected, we define it as any information that can be used to identify you or another person.
We use various methods to collect your personal data. This section explains how we collect your data and how we use it. For more detailed information about how we use your personal data, please refer to the section titled "How Do We Use Your Personal Data?"
INFORMATION YOU PROVIDE TO US
We collect personal data that you share with us when you contact or interact with us—via our website, email, phone, in-store, at booths, events, or through other means.
For example, you share information with us when you contact customer service, place an order, register your warranty, participate in a survey or competition, fill out a form, or update your preferences and account information.
Through these interactions, you may provide us with details such as your name, address, email address, phone number, and payment information. In some cases, we need this information to provide a product or service you’ve requested—for instance, we require your payment details and address to deliver your order.
INFORMATION FROM YOUR ONLINE INTERACTIONS
We collect and store limited personal data and some anonymous, aggregated statistical data from all visitors to our website—regardless of whether you actively provide it or simply browse our site. This includes your device's IP address, browser type, operating system, access date and time, the referring website, and details about how you use our site or apps.
We use this data to assess how well our digital services perform, how they are used, and what users are most interested in.
We also collect information about your response to our advertisements and online campaigns outside our own websites (e.g. on Google, YouTube, or social media). This data is primarily gathered using cookies and similar technologies.
COOKIES
We use cookies on our website. Cookies are small text files that websites store on your device via your browser. They've been in use since the mid-90s and are among the most commonly used technologies on the internet.
Some cookies used by Mikks collect personal data. All personal data collected via cookies is handled according to this privacy policy. By continuing to use our website, you agree to our placing cookies on your device.
More information—including the types of cookies we use and how to manage them—can be found in our Cookie Policy. Please note that we currently do not respond to "Do Not Track" (DNT) signals.
EMAIL COMMUNICATION
As a user of our products or services, we may send you service communications via email. With your permission, we’d also like to share news from Mikks that we believe may interest you—such as product launches or upcoming events.
We track how you respond to our emails, including delivery success, open rates, whether you click on links, or unsubscribe. We use this data alone or combined with your customer profile to ensure we respect your communication preferences and to tailor future emails to your interests.
You have the right to object to the use of your data for this purpose (see the section "Your Control and Choices").
SOCIAL MEDIA
We love connecting with you via social media. You might use social platforms to contact us about Mikks products or to share your experience.
We monitor publicly available content on social and online platforms (such as Facebook, YouTube, Twitter, Pinterest, Instagram, LinkedIn) to better understand what’s being said about us and to support customers who reach out via these channels.
These sources may contain personal data that has been made publicly available. We ensure any information we use is properly attributed or anonymised.
Please refer to each platform’s privacy and cookie policies to understand how your data is collected and used by them.
IN-STORE, STAND & EVENT INFORMATION
You may share personal information with us when visiting our store, booths, or events. This may include your name, contact details, and payment information (as outlined in the "Information You Provide to Us" section).
HOW DO WE USE THE PERSONAL DATA YOU PROVIDE?
We mainly use your personal data to provide and improve our services, products, and the experiences you expect from us.
We use the information you provide in the following ways:
To respond to your queries and concerns
To communicate with you
To provide services and support for our products
For customer satisfaction surveys, helping us identify where products and services can improve
To inform you about changes at Mikks AG, terms and conditions, or other important updates
To inform you about other Mikks products or services (if you have given consent)
To personalise your future shopping experience by presenting products and offers that may interest you
HOW DO WE USE INFORMATION FROM YOUR ONLINE INTERACTIONS?
We use data from your online interactions, both on its own and combined with other data we collect, to identify areas of our website that may not function as they should. This helps us make improvements for you and other users.
Additionally, we monitor website usage and responses to our marketing and ads to:
Improve your future shopping experience (e.g. by showing you products we think you’ll like)
Send more relevant marketing communications (if you’ve given us your consent)
You have the right to object to this monitoring—please see the "Your Control and Choices" section for more information.
OTHER POTENTIAL USES OF YOUR PERSONAL DATA
Under some privacy laws, we must have a "legal basis" to process your personal data. This means we need a valid reason to do so, which typically includes:
Providing the products or services you requested
Ensuring our website and products function as expected
In some cases, our use of your data isn’t strictly necessary but serves our “legitimate interests,” such as:
Fraud detection and prevention
Securing our websites, products, and IT systems
Ensuring our processes and systems are efficient
Analysing and improving our information
Evaluating the effectiveness of our ads and marketing
Enhancing your experience with us
Some personal data (e.g. updated account preferences) is voluntary. If you provide such data, you consent to our use of it as described. You can ask us to delete this information at any time by contacting our customer service at info@mikksdrinks.com.
We may be required to handle your personal data to comply with legal obligations, such as disclosure to authorities or law enforcement.
Ultimately, our handling of your data serves the purpose of improving our products, services, and Mikks as a brand—either directly or indirectly. Regardless of the justification, we take appropriate measures to protect your data.
THE MIKKS CONTACT PROMISE
We’d love to keep you updated—be it about product launches, opportunities to test new Mikks products, or upcoming events.
We do this through different channels, such as email or post, but only if you’ve given us your permission. Ultimately, we want you to enjoy the messages you receive from us.
Therefore, we promise:
We will only send marketing communications if you’ve consented
We will never share your personal data for others to use for their own marketing
We will always offer you the option to stop receiving service or marketing communications
HOW CAN YOU MANAGE HOW WE CONTACT YOU ABOUT OUR PRODUCTS, SERVICES AND CUSTOMER SUPPORT?
We only send marketing communications if you’ve asked to receive them.
You can change how we contact you in the following ways:
SUBSCRIBE / CONTACT ME
If you haven’t yet asked us to send you marketing communications, you can do so by:
Emailing us at info@mikksdrinks.com to request to receive updates
Logging into your account on our website and updating your preferences
UPDATE YOUR PREFERENCES
If you’ve already subscribed and want to update how we contact you:
Email us at info@mikks.ch with your request
Log into your account on our website and change your preferences
UNSUBSCRIBE / DO NOT CONTACT ME
If you no longer wish to receive marketing or service communications, you can opt out at any time:
Email us at info@mikksdrinks.com with your request
Click “unsubscribe” in any of our marketing or service emails
Log into your account on our website and change your preferences
DOES MIKKS SHARE YOUR PERSONAL DATA WITH THIRD PARTIES?
Most importantly: We never sell your personal data and only share it in accordance with this privacy policy—or if you ask us to.
THIRD-PARTY SERVICE PROVIDERS
We share your personal data with specific third parties who help us deliver services. They only access the data needed to perform their duties and must treat your information confidentially and according to this privacy policy.
These providers include:
Select distributors who help sell our products
Companies that deliver products to you
Third parties that assist with shipping, repairs, purchases, financial services, audits, administration, IT (e.g. storage), security, and insurance
Partners who provide customer service and responses
THIRD PARTIES WHO HELP WITH MARKETING
To keep our marketing relevant and interesting, we work with partners who:
Help us assess the effectiveness of our advertising
Help us reach audiences interested in Mikks products
This may involve:
Social media platforms (e.g. Facebook) displaying our ads
Data partners and analytics firms performing data matching or analysis on our behalf
OTHER THIRD PARTIES
We may share limited data with partners who help detect and prevent fraud. This may include contact and transaction details or IP address.
We will also share your data if legally required, for instance during legal proceedings or to comply with regulations.
For more details on how we share your data, email: info@mikksdrinks.com
LINKS TO THIRD-PARTY WEBSITES
Our website contains links to external websites not controlled by Mikks. We are not responsible for their content or how they handle your personal data.
These sites typically have their own privacy policies, which you should review before use to ensure you agree with how your data will be collected and shared.
HOW DO WE STORE YOUR PERSONAL DATA?
We retain your data only as long as necessary for the purposes outlined in this policy or to comply with legal obligations.
The exact duration depends on the type and use of the data. If you purchase a product, we store related information for at least the duration of your warranty.
HOW DO WE PROTECT YOUR PERSONAL DATA?
We are committed to protecting your data. We use appropriate technical and organisational measures—including encryption—and regularly review them.
Security includes physical and IT controls, such as restricted access, and staff training. Occasionally, we may request proof of identity before sharing data with you.
If a breach occurs that compromises your data, we will inform you accordingly.
DATA TRANSFERS, STORAGE, AND GLOBAL HANDLING
Mikks AG collects your data in your country of residence but may store or process it in Switzerland.
If data is transferred outside the EEA, we ensure compliance with data protection laws through:
EU Standard Contractual Clauses (Article 46.2 GDPR)
Transfer to countries deemed "adequate" by the European Commission (Article 45 GDPR)
All transfers remain governed by this policy. For details, contact: info@mikks.ch
More on EU transfer regulations: European Commission Website
CHILDREN AND MINORS
Mikks’ website is not intended for children. We do not knowingly collect data from children.
If you’re a child, do not register or provide personal information. If we inadvertently collect such data, we will delete it promptly.
If you become aware that a child has shared personal data with us, please contact: info@mikksdrinks.com
CHANGES TO THIS PRIVACY POLICY
We review and update this policy at least once a year. The latest update was in May 2025.
Any changes will be posted here, and if we have your email, we’ll notify you directly. Where necessary, we may request your confirmation of acceptance.
CONTACT
If you have questions, comments, or concerns about how we use your data—or wish to file a complaint—please email or write to our privacy team:
📧 info@mikksdrinks.com
📬 Mikks AG, Zahnradstrasse 22, 8005 Zürich, Switzerland
You may also contact your local data protection authority.